Getting a win-win-win outcome… For many organisations, the thought of delivering communications digitally can seem daunting. Driven by the increasing expectations of customers and distribution partners, the transition to digital is an unstoppable trend. Research shows that most organisations are still in the infant stages of their

According to Gartner it is, but it’s more about the rise of martech and CX than core CRM rollouts… According to new research from advisory firm Gartner, last year was a turning point for the software market as CRM overtook database management systems (DBMSs) to become the

Tired of having to cobble together systems for its sales reps, SaaS business Freshdesk set about creating its own CRM system for ‘high velocity sales teams’… Originally the creators of the eponymous customer support SaaS product, Freshdesk has responded to its sales team and customer needs, this week launching

Microsoft’s CRM solution has been extended to handle field services, Rolls Royce on board with deployment… Microsoft’s deal to buy LinkedIn may have taken up all the column inches last week, but the addition of field services and sensors integration to Dynamics CRM as part of its

Evidence shows that the ‘hard sell’ does not generate loyalty, but a good experience does. The experts at MYOB discuss what salespeople need to achieve this… As business people we want to maximise our profits, as customers we want a brilliant and personalised purchasing experience, so it

If you care about your revenue line, you should invest in the right customer relationship management (CRM) software. It can help you understand, anticipate and respond to your customer’s needs in a way that delivers real value to them and to your business. A CRM system can

Despite the fortunes being spent on CRM software, if your tools and your people aren’t correctly lined up, you’re probably missing your target. The good news is that working largely with existing technology, you can align people and processes to unlock maximum CRM value… CRM is a

Having made the decision to get serious about Customer Relationship Management (CRM), what does a business need to do to make the CRM dream a reality? Do you opt for a ERP solution with a built in CRM module – or go for a standalone CRM package?

Social CRM is the new buzz-phrase. But what does it mean and, more importantly, what can it do for your business? Graham Medcalf investigates… Suddenly Social CRM is all the rage. Organisations are realising that social networks like Facebook, Twitter and LinkedIn offer opportunities for companies to

Is the software-as-a-service model of delivering CRM just a wave like any other or a Tsunami force your business can’t ignore? CRM expert Trudy Barnett investigates… On demand software, also known as software as a service (SaaS), or what we used to call application service providers (ASPs)