We live in a buyer-centric world. Research into B2B purchase decisions suggests that power is increasingly shifting to buyers. Today, buyers are more often driving the process on their own terms and timetable. For example, here’s an interesting statistic on how businesses buy things: “9 out of
Read more →I’m a firm believer that business priorities should drive your IT decisions, not the other way around. This ensures that you are achieving real business impact, not just following the latest IT trend or getting distracted by low value activities. As Peter Drucker once said: The most
Read more →