oOh! is Australia’s largest provider of retail out-of-home advertising; arguably the nation’s number one large format player, being the only major provider of both metropolitan and regional billboard coverage, the leading large format mobile billboard operator and the only out-of-home company to have an in-house experiential marketing team.
In 2002 oOh! set out on a path of company and site acquisition, growing its inventory to create an extensive national network of out-of-home sites throughout metropolitan and regional Australia. Within four years however, it was apparent that the company’s existing enterprise resource planning (ERP) software could not keep up with the rapid expansion. oOh! decided that the only solution was to replace the current system with a new integrated business software suite.
oOh! Media chose Microsoft Dynamics AX based solution and Professional Advantage worked as the implementation partner.
