Life Interiors’ success has come via an innovative approach, extending from how it acquires its range to the way it sells those products. It sources its designs directly from the producing factories, which eliminates agent and wholesaler charges, but doesn’t aim for bargain-basement products at low costs. The business uses online sales, backed with a custom-designed web site and frequent phone and email interactions with customers. Life Interiors wanted to position itself as number one in customer service when it comes to online furniture and design studio but selling furniture online has its challenges, since you can’t just pop a dining suite into the nearest post box. With a solution from JCurve, they now have an end-to-end process for accounting, CRM, supply chain and ecommerce, all under one umbrella, that is driving efficiency and a more sustainable operation.
Life Interiors
