Pinpointe web-based email marketing software helps B2B marketers get better results.
Pinpointe focuses on B2B marketers who often have a significantly longer sales cycle with multiple communication points with prospects. The user interface is simple and intutive that makes sending a campaign reailly easy. The autoresponders and trigger campaigns allow creating multiple sequencs of email campaigns that are automatically sent. Advanced segmentation features along with behavioral targeting capabilities allow marketers to precisely target email recipients based on demographics, actions and other custom fields. The split testing feature is a great tool to test the effectiveness of campaigns and Pinpointe allows creating multiple vesrions of the email to find out which one performs best without being limited to A/B versions.
Pinpointe provides fairly detailed reporting along with the ability to integrate Google Analytics so that referrals from email campaign to a website can be easily tracked. There is, however, no revenue or conversion tracking.
Overall, we give Pinpointe 4 stars.
Review by Abey John