GraphicMail is an easy-to-use advanced email marketing solution available at comparatively low prices.
What We Liked
A very attractive price point with some advanced features. We really liked the behaviour trigger. GraphicMail is among the few ESPs who offer this important feature. This can be a very powerful follow up marketing tool in the hands of the savvy marketer. Trigger follow up responses based on how your subscriber reacts to your email campaign. Thus one campaign could have different follow up messages based on opens, clicks, and un-opens. This is a level of advanced marketing automation that can have a major impact on your campaigns success. We also liked the WYSIWIG editor and the. It was fairly easy to use and we could customize our newsletter quickly. We also liked that you could combine multiple RSS feeds into a single email.
Gaps to Watch
While automatic Google Analytics tagging is a plus you first need to define the set of links that you want to track – nearly as much work as manually tagging the links, and you are stuck with a fixed set of campaign variables. We also found that you can’t segment your list based on the action subscribers take (open, clicks, etc). This along with the lack of an auto-responder seems strange given their support for an advanced feature like behaviour based triggers.
Review Summary
Low cost system with some advanced features. No conversion & revenue tracking. A bit non-intuitive, will take getting used to. Overall, we give GraphicMail 3 stars.
Review by Abey John (May 2010)