«See all Reviews
SUBMIT ENQUIRY

AWeber

AWeber is one of those email service providers who really do get email marketing. A robust and rich feature set gives email marketers almost everything they need to keep a hawk’s eye on their campaigns.

Aweber Screenshot

What We Liked

AWeber is very strong on conversion and revenue tracking. Most ESPs palm off this task to the web analytics package but AWeber goes the whole nine yards. You can track both conversion and revenue even if you are on a multi-product ecommerce site. This, when combined with the segmentation feature, gives you powerful up-sell and cross-sell opportunities. We also liked that you could automatically tweet your campaign over Twitter. With a little bit of integration hocus pocus using an aggregator like ping.fm you can push those tweets out to Facebook and your other social network watering holes too. Excellent autoresponder capabilities allow you to get quite sophisticated, including drip-feed campaigns. All up, AWeber is a powerful and feature-packed solution that will suit most email marketing needs.

Gaps to Watch

It takes some figuring out to get around the menu system. Be ready to dig into the help section if things get complicated. AWeber also does not allow you to import your existing contacts without getting their confirmation. It is a good deterrent against spammers no doubt but painting legitimate opt-in list owners with the same brush can be a bit burdensome.

Review Summary

Comes with almost everything you need, including integrated web analytics that tracks conversion & revenue. However, the interface may be confusing and the templates are quite basic. Overall, we give AWeber 5 stars.

5 stars

Review by Abey John (May 2010)

Next steps



> Contact the vendor: For more information or to arrange a demonstration, click the Submit Enquiry button
> Should it be on your shortlist? Register for our free Get A Shortlist service and we'll call to discuss your needs

Comments are closed.