How do you get your clients to keep coming back to your website? An e-newsletter with links is a great way to keep your clients up to date on the latest news and products, and encourage them to visit your site again. This is a very cost effective way to build customer loyalty, which could result in sales. An e-newsletter could even generate new business for you.
What is an e-newsletter and why is it important?
An e-newsletter is a newsletter that you deliver to your subscriber list via email. It can contain company news, information on new products or services, tips, advice, pictures, or even videos. This helps you to stay in touch with your clients and provides a valuable service to them.The following are some reasons why an e-newsletter can benefit your business:
E-newsletters are cost effective.
Paper newsletters are costly to print, produce, and mail. You can write an e-newsletter in just minutes, and it costs nothing to mail to your subscriber list. In addition, it is a great way to further develop business with your existing clients. This means you do not have to spend money on marketing campaigns to try to draw in new clients who may or may not use your services or products.
An e-newsletter can convert into sales.
If a client likes something they read or see in your e-newsletter, they can click on the links and go directly to your site. Customers that click through to your site via a link are much more likely to buy something than a chance visitor. An e-newsletter can also alert customers to new products or services that they may not have been aware of otherwise.
You can build strong relationships with your customers with an e-newsletter.
By providing your customers with valuable information, you can create a bond with those clients so they continue to choose you over the competition. Furthermore, customers will constantly be reminded about the quality and professionalism of your business.
You can track customer behavior through an e-newsletter.
Your website analytics can show you how many people enter your site via your e-newsletter links. You can also see how long they stay on the site, if they buy anything, and what page they enter and leave your website from. This can give you valuable insight into what your customers need and want.
An e-newsletter could generate more business for you.
If a client reads your newsletter and sees something they like, they may just pass the newsletter on to a friend or colleague. Forwarding an email is as simple as clicking a button, so it is very easy for clients to share your information and links. Often this happens as a chain effect, so before you know it you could be seeing huge increases in site visitors and sales.
In this digital age, paper newsletters are almost extinct. If you want to stay ahead of your competition, an e-newsletter is an effective and economical marketing tool. Not only will you build stronger relationships with your existing clients, but you may just see an increase in new customers and sales.
Article contributed by Stephanie M.